# Fora

> Fora is a UK web design studio in London, in partnership with 4Ys for
> infrastructure and systems. It builds fast, high-converting websites for
> ambitious businesses across the UK and the GCC (Oman, UAE, Saudi Arabia
> and neighbouring markets), with SEO, GEO and AEO built into every site.

Key facts:
- Every enquiry is read and answered by the people who build the work. No account managers, no handoffs.
- 7+ years of experience; tens of projects shipped; together they draw thousands of visits a day.
- Live client: Danat Al Ghad Real Estate (danatalghad.com) — inbound enquiries doubled in the first month after relaunch.
- Typical project: about three weeks from brief to launch, priced per project, not by the hour.
- Works with both first-time small businesses and established companies; new builds and redesigns of existing sites; e-commerce as well as marketing/brochure sites.
- Not tied to one CMS or platform: hand-built for speed where that's the priority, or a CMS a client's own team can update, decided per project.
- Contact: sales@fora.4ys.uk · +44 7716 347598 (also WhatsApp) · https://fora.4ys.uk/contact/

## Services

- **Websites that convert** — conversion-focused design and build, structured around the one action that makes the client money.
- **SEO & visibility** — search engine optimization with the engineering depth to hold rankings, not just chase them.
- **GEO & AEO** (Generative Engine Optimization / Answer Engine Optimization) — structuring a site so AI assistants such as ChatGPT, Perplexity and Google's AI answers cite the business by name, with structured data (schema.org) and direct-answer content built in.
- **Speed & performance** — sites that load in under a second and stay fast as traffic grows.
- **Brand & identity** — restrained, deliberate visual identity work built for the website first.
- **Care & growth** — ongoing post-launch monitoring, maintenance, and iterative improvement.

## Frequently asked questions

- How long does a website take to build? About three weeks from brief to launch for most projects.
- What does a new website cost? Priced per project and scoped up front, not billed by the hour.
- What are GEO and AEO? Generative and answer engine optimization: structuring a site so AI assistants cite the business when people ask what it does.
- Do you only work with UK businesses? No — clients across the UK and the GCC.
- Do you redesign existing websites? Yes — most projects are redesigns of an underperforming site.
- Do you build e-commerce sites? Yes, scoped around what has to happen for a sale.
- Do you offer ongoing maintenance? Yes, under Care & growth.
- Do you offer branding/logo design? Yes, under Brand & identity.
- What happens after launch? Ongoing monitoring and improvement — launch is the start, not the finish.

## Pages

- [Home](https://fora.4ys.uk/): positioning, proof, services overview
- [Work](https://fora.4ys.uk/work/): live client work and studio samples
- [Danat Al Ghad case study](https://fora.4ys.uk/work/danat-al-ghad/): problem, solution, results
- [Showcase](https://fora.4ys.uk/showcase/): interactive demos in a range of aesthetics
- [Services](https://fora.4ys.uk/services/): what each service does for a client, plus full FAQ
- [Insights](https://fora.4ys.uk/insights/): studio notes on web design, SEO, GEO and AEO
  - [Lessons from seven years of shipping websites](https://fora.4ys.uk/insights/lessons-from-seven-years/)
  - [GEO & AEO: be the answer, not the result](https://fora.4ys.uk/insights/geo-aeo-be-the-answer/)
- [About](https://fora.4ys.uk/about/): the studio, the partnership with 4Ys
- [Contact](https://fora.4ys.uk/contact/): book a 30-minute call