Heritage Eatery · Hospitality
From empty tables to a waitlist.
The problem
Heritage Eatery had a beautiful room and a website that emptied it. People landed, squinted at a PDF menu, and left. No bookings. No calls. Just a slow leak of hungry customers walking to the place next door.
They wanted one thing: a full room on a quiet Tuesday. Everything on the old site got in the way of it.
The core friction
The site showed everything and asked for nothing. There was no obvious way to book a table, so nobody did.
The solution
One action, impossible to miss.
We tore out the clutter and built the whole site around a single button: Book a table. A fast, readable menu. One tap to reserve from any screen. Nothing competing for the click that mattered. Drag to see the difference.
The result
↑ 340%
more reservations in 60 days
0.9s
to fully load, down from 4.2s
48hrs
from signed brief to launch