Insights

Notes from seven years of shipping.

What we've learned building and running websites for real businesses, written down plainly. No gated PDFs, no email wall.

Studio notes6 min read

Lessons from seven years of shipping websites

The mistakes that actually cost us clients early on, and what we changed because of them.

SEO & AEO7 min read

Why the next click might not be a click at all, and what a site needs to be for the AI to name it.

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